After writing up the initial ideas that our group had for our soap opera trailer I needed to now think about the target audience the content included in our soap would be aimed towards.
The succesful recognition of a Target Audience allows a producer to focus a product on something that is pre-determined. This provides the media product with maximum oportunity to be succesful if done well. With this in mind we had to discuss a Target Audience and research into soap.
A very obvious Target Audience for our soap opera would be for teenagers because of the amount of verisimilartude that would be used towards this age group, teenagers would be able to relate their own lives to the events that would occur in the soap. The gender that our soap would be aimed towards will vary from episode as like in the TV Drama Skins the episodes switch to stories for the different characters whether male or female, so within our soap the storylines would change from stereotypical problems that teenage girls have to stereotypical problems of teenage boys so the target audience gender would be aimed towards both male and female.
The demographic groupings that our soap opera would be aimed towards would be lower ones such as C,D and E. This is also because of the use of stereotypical verisimilartude towards these lower groups such as location being in a town and problems with such things as drugs and money that the characters will encounter in the soap.
I needed to think of how I would be able to advertise my soap to the correct Target Audience to ensure that they see it so I created a questionaire that I filmed asking 10 teenagers (as this had already been decided is the main audience we are going for) such questions as what magazines they read and even what websites they go on. I did this so that I could find out popular hobbies of people in the Target Audience our group is aiming for so that I can advertise the soap in these places to ensure a large amount of the audience we are aiming for see's the soap being advertised.
The questions I asked were;
Do you read any magazines? If so which ones?
Do you have a favourite website that you visit often?
What is your favourite TV programme?
Whats your favourite TV channel?
Below is the video footage of 5 people we asked the questionaire too;
The results that I obtained from this questionaire were very helpful. They gave us alot of information on what hobbies our Target Audience have which let us know more about where to advertise the soap opera to ensure it is noticed by the correct audience that we want.
Below are the answers that we obtained through the questionaire;
Do you read any magazines?
Many of the answers we obtained about magazines were such ones as NME or Kerrang , these types of magazines are music related and obviously very popular with the teenage age group so advertising our soap in magazines such as these would be a good idea when wanting to ensure the correct Target Audience watches the advert.
Do you have a favourite website that you visit often?
With this question almost everyone interviewed answered 'Facebook' so it is clear that a large number of our Target Audience for our Soap use this site so to advertise here would be effective when trying to attract teenagers, Facebook is also very popular with all age ranges so advertising our soap on this website would be very effective.
What is your favourite TV programme?
Alot of the answers for this question were such shows as Misfits, Skins and The Inbetweeners. This shows that the people who we interviewed were interested in shows which our Soap opera can relate both storyline and characterwise with so the results we obtained from this questionaire would help us to advertise to the correct Target Audience. These results also show me which programmes it would be most effective to advertise during the breaks or just after of.
What is your favourite TV channel?
By asking this question it would help me to think about which channels I could advertise our Soap Opera on so that it is most effective to attract our Target Audience. With this question, once again there was a clear answer the most popular channel said was E4. This is the channel which shows the programmes such as Misfits and Skins which are what our Soap Opera can relate to the most so if we could advertise our Soap Opera on this channel it would be very effective preferably just after or during the break of either Skins or Misfits.
So from finding out these results I have found out the best places to advertise my Soap to attract my Target Audience, these places are;
Music Magazines (NME, Kerrang)
Facebook
Channel E4
Just after or During the Channels Skins or Misfits.
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